Maximizing Your 2026 T3 Sponsorship with Marketing and PR

Helpful tips

Here are some tips to help you make the most of your T3 Sponsorship.


Tip #1: Deliver an Outstanding Presentation

Given the presence of journalists and influencers during sessions, it is crucial to prepare and execute an exceptional presentation. A captivating session increases the likelihood of media interest, potential interviews, and enhanced booth visits. Promote your topic and speaker in advance on various channels such as social media, email, and your website.

If you have not submitted your presentation details to AIM, please do so as soon as possible. 

For those considering recording sessions, please use small tripods with smartphones to avoid disruptions. If you would like to use a more professional video set up, the only approved video vendor is Impact Communications. Please reach out to Teresa Law (Teresa Law@ImpactCommunications.org), and she will provide pricing.

Tip #2: Craft a Compelling News Release that will Inform and Engage

Write a noteworthy news release and pitch it directly to your own press list. It’s always a plus if you mention your appearance at T3 and what you’ll be talking about there.

Also, after studying the style and content you’ll see on www.T3TechnologyHub.com, feel free to submit releases or articles to T3Submissions2025@gmail.com for consideration. 

Tip #3: Prepare an Embargoed News Release for Added Impact

T3’s PR team, Impact Communications, Inc., will enhance the visibility of your conference-week news release. 

Hold special news or announcements for the first two days of the conference. Submit releases clearly marked with embargo details for potential inclusion on T3’s site, www.T3TechnologyHub.com, and digital distribution to industry media outlets via the T3 Daily Digest.

Also, have printed copies in your booth and leave some at the registration table for the onsite PR team to place in the press room.

Tip #4: Explore Advertorial Opportunities

WMTV is booking guests with associated package costs. For inquiries, contact Shannon.Rosic@Informa.com. The offer sheet and additional information is available here: Elevate Your Brand with WMTV Videos at the 2026 T3 Conference.

Tip #5: Record a SocialCam Video at T3 in New Orleans

Visit the T3 SocialCam station, which is free and open to all. Details to be provided in an update or inquire at the registration desk.

Tip #6: Generate Buzz in other Creative Ways

We encourage you to place ads, engage your email lists, and intensify social media activity to generate buzz leading up to the conference. Be sure to use #T32026 on all social posts.

A Note about the Media List:

Please be aware that, in response to persistent media requests, T3 will not be distributing the conference media list to all sponsors. However, approximately one week before the conference, T3 will exclusively provide the media list to T3’s top sponsors. If your company qualifies for the press list, your primary contact will automatically receive it. Ensure that your primary contact shares the press list with your PR representative. To include an internal or external PR agent’s name for this purpose, kindly forward the information via email to TeresaLaw@ImpactCommunications.org.

We trust that these tips will enhance your preparations for T3 in New Orleans. Looking forward to seeing you all from March 9-12, 2026! 

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